About Us
Who Are We?
Our Values
Professional
Reliable
Responsive
Our Story
Established in 2019
Shweed was established in 2019 and has since developed organically into a well-known international B2B intermediary.
Our Mission
Our mission is to support the establishment, growth and development of the legal cannabis industry.
Meet the Team
Christopher Messina
Managing Director
Christopher has an Economics degree, and a professional background predominantly within B2B sales. As a graduate, he worked within technical-enterprise-sales specific to Google’s business edition & EMEA partner program. Christopher eventually transitioned into international commodities, working as a marine fuels trader/broker within one of the world’s largest groups. Leveraging experience from international trade within a mature/commoditised environment subjected to global regulation, Christopher became aware of the legal cannabis industry in 2019 and subsequently founded Shweed.
Gregg Davies
Global B2B Lead
Gregg brings extensive B2B commercial experience within the legal cannabis sector. With a background in sales and international business development, he has developed a track record of building high-value B2B relationships across international markets. Prior to joining Shweed, Gregg worked across a range of commercial roles, developing expertise in client acquisition and international account management. He joined Shweed in 2024 as Global B2B Lead, playing a central role in identifying and progressing supply chain opportunities and leading outreach across Shweed’s key territories.
Louie Ferrer
Operational Support
Louie is an Anti Money Laundering and Financial Crime professional, with over 15 years’ experience. Prior to becoming the Compliance Director of Shweed, Louie worked his way up in the Gambling Industry to become the UK Deputy Money Laundering Officer of one of the largest gaming companies in the world. He went on to hold senior AML and KYC positions in three major banks and as a Manager at Deloitte, deals with the world’s largest investment banks and high net worth clients, consulting on matters of financial crime.

