Christopher Messina

CEO & Managing Director

Christopher has an Economics degree, and a professional background predominantly within B2B sales. As a graduate, he worked within technical-enterprise-sales specific to Google’s business edition & EMEA partner program. Christopher eventually transitioned into international commodities, working as a marine fuels trader/broker within one of the world’s largest groups. Leveraging experience from international trade within a mature/commoditised environment subjected to global regulation, Christopher became aware of the legal cannabis industry in 2019 and subsequently founded Shweed.

Chris Liddy

President & Technical Director

Chris completed a degree in Environmental Science/Plant Biology and a Masters in Environmental Biology at the University of Guelph. His graduate research was completed at the Controlled Environmental Systems Research Facility; a global leader in indoor plant production research & technology. He was on the founding team of several novel vertical hydroponic technology companies, and has spent a number of years working within Industrial Hygiene. He has been active within the legal cannabis industry since 2018; having raised capital for a venture in Eastern Europe, supported on technical business development and provided a range technical consulting services.